DIY Network is an American multinational basic cable network owned by Discovery, Inc. in 1999, The network is a spin-off of HGTV; while it originally focused on instructional programming related to "do it yourself" activities, DIY Network has since focused on personality-based, documentary-style reality series related to home repair and renovation. Chip and Joanna Gaines are having to delay the launch of their Magnolia Network because of the pandemic, but they are giving viewers a taste of what's to come. Of course, the subsequent announcement that they'd be front and center in their own network revealed their hiatus was actually in service of this ambitious new venture. This new TV entity would operate under the corporate banner of Discovery, the media company behind Discovery Channel, HGTV, Food Network, Animal Planet, and many others. That venture was later given a name: Magnolia Network, featuring an array of new programming, all reflecting the values and ideals underlying Chip and Joanna's wildly successful brand. ", For Joanna, Magnolia Network allowed for "connecting with people in a different way." When Chip and Joanna Gaines announced their decision to leave Fixer Upper, as noted by a profile in Inc., the official line was that the couple — who are also parents of five — were simply exhausted, and wanted to spend time with their kids and focus on their various ventures. As Architectural Digest reported, Joanna took fans on a virtual tour of the space via Instagram Live. One of America’s most popular television couples — Chip and Joanna Gaines of “Fixer Upper” fame — are returning to television to launch a new TV network … With the October 2020 launch of Magnolia Network delayed until sometime in 2021, there was a silver lining. "They are a true picture of the relentless pursuit of following a dream and making it a reality.". That would seem outlandish, yet none of the various announcements and updates about the network mentioned the couple returning to the show that made them household names. Magnolia. By Stephanie Allmon Merry. Overview. "I live and breathe that thing," she revealed, which she viewed as "a way to connect with our people.". "Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities," the couple said in a joint statement. MacLetchie, a veteran producer of such series as Food Network Star, is overseeing production and managing the various teams behind the network's shows. Given the massive fanbase that Chip and Joanna have built up over the years, making Magnolia Network content available on Discovery+ is a shrewd marketing move that promises to draw viewers to the new streamer while making the couple more popular than they already are. As of February 2015, DIY Network … The Gaineses took an old, run-down shack in Crawford, Texas, and turned it into a gorgeous, industrial farmhouse for the show’s … Law360 (August 24, 2020, 6:57 PM EDT) -- Film distributor Magnolia Pictures LLC, which is owned by Dallas billionaire Mark Cuban, is dropping a trademark lawsuit it … For the first time, an entire network is being postponed due to Covid-19. In addition, the Magnolia online store sells the couple's books, along with a full array of furniture, home decor items, jewelry, t-shirts and more. Fixer Upper, however, averaged 2.9 million viewers per episode in its final season. It’s “currently in the early stages,” but will be a “lifestyle media network” and “a different kind of platform for unique, inspiring and family-friendly content.” "We want honest, authentic programming that brings families together.". Chip and Jo offered a sneak peek of the network's 10 new series during a four-hour preview special called Magnolia Presents: A Look Back & A Look Ahead, which aired on DIY Network yesterday. she wrote in the caption. When the mill came on the market, they snapped it up, planing to give it a Fixer Upper reno and transform the place into a bed and breakfast. We knew there was a real chance that everything else would go away without the show. However, despite the delay, Discovery softened the blow by sharing a four-hour special that would serve as a sneak peek at some of the programming that had already been produced prior to the pandemic. Then, of course, there's the couple's physical Magnolia complex in Waco, Texas, which includes Magnolia Market at the Silos, Magnolia Home (where visitors can find "fully-designed room scenes to help you imagine the possibilities for your own home"), Silos Baking Co. bakery, Magnolia Table restaurant, and Magnolia Press Coffee Co. Away from the complex, there's also the Little Shop on Bosque (the site of the original Magnolia Market), in addition to Magnolia properties where visitors can stay, and Magnolia Realty, with satellite locations in other parts of Texas beyond Waco. In a statement, Chip and Joanna revealed the launch would be happening eventually, but not "until we can safely resume production.". "This space was perfect.". Not only are Chip and Joanna Gaines big fans of the pair, Abner Ramirez and Amanda Sudano, they're also close friends. The Truth About Chip And Joanna Gaines' Magnolia Network. As Chip explained, walking away from Fixer Upper was a risky move. "Amanda and Abner are magnetic," Chip and Joanna said in a statement to People. ", After ending Fixer Upper, Chip and Joanna Gaines were approached by Discovery CEO David Zaslov about what it would take to get them back in front of a camera. WHAT IS MAGNOLIA NETWORK? Given that, it shouldn't be surprising that the couple are starring in their own show on the Gaines' Magnolia Network. That's not how universes are built. In a 2019 interview with USA Today, the pair outlined their vision for their new network. "My job is to stay out of the way and have them be who they are," he shared. And although its fall launch date was pushed back due to the coronavirus pandemic, Discovery+ debuted with a preview of the network on Jan. 4 ahead of its official release later this year. … Any hardcore fan of Fixer Upper will be familiar with the show's rocking theme song, "Home," performed by the husband-and-wife duo known as Johnnyswim. Creative control of Magnolia Network was always important for Chip and Joanna Gaines, and they've gone out of their way to ensure their network offers a mix of inspiring storytelling and personalities reflective of the Magnolia brand. According to Joanna, she and Chip had admired the mill for years whenever they'd drive past it. That philosophy is reflected in the network's offerings, featuring faces both new and familiar. Joanna and Chip Gaines unveil first 10 shows on new Magnolia Network. Email will be used in accordance with our privacy policy. Family Dinner. He's the focus of a new series on Magnolia Network, which was previewed on Entertainment Tonight in October 2020. Restoration Road. "We made a bet on what Jo and I have always bet on," he shared. Chip and Joanna Gaines announced the first TV show to drop on their Magnolia Network will feature their favorite band and close friends Johnnyswim. The following December, a clip from that promo was included in a compilation video of Magnolia Network programming Joanna posted on Instagram. A look at the numbers indicates why replacing DIY with Magnolia Network makes sense. We use cookies to improve your experience on our website. "This has been a labor of love, and we can't wait for you to watch — stay tuned!" Magnolia Market, L.L.C. Details on the show, however, didn't emerge until much later, when fans got their first look at this new series in a trailer posted on YouTube. Magnolia Market, L.L.C. The network will roll out when it can "safely resume production," according to Chip and Joanna Gaines. Next year, the couple’s home and lifestyle brand, Magnolia, will launch a multi-platform media company with Discovery that includes— drum roll —Chip and Joanna’s very own TV network. As The Hollywood Reporter detailed, Page hired Donna MacLetchie as general manager, programming. The Lost Kitchen: This series shares the story of Erin French who owns The Lost Kitchen, a … Other than Chip and Joanna themselves, arguably the most familiar personality joining the network is Bizarre Foods' Andrew Zimmern, host of the new series Family Dinner. Following their exciting announcement about their return to television with an entire new Magnolia network, the former HGTV stars are currently fielding job applications and lining up their team.. Chip recently revealed that their former Fixer Upper … "You have to believe in yourself to accomplish all of that, because it's not going to happen if somebody else is feeding you answers. As Zaslav told Inc., he avoided pitching them show ideas or formats, instead asking what they were most passionate about. The network was initially scheduled to premiere on Sunday, October 4, 2020. While Chip and Joanna Gaines are primarily known for their home renovation exploits on HGTV's Fixer Upper, the couple's concept for Magnolia Network was far grander. In November 2019, The Wrap reported that Joanna Gaines would be heading into the kitchen with her own cooking show for Magnolia Network. According to Inc., DIY Network had been struggling, with primetime national viewership of just 200,000. As Joanna explained in an interview with USA Today, having their own network would provide a whole other way to forge that connection. Other series include: Zoe Eats, focused on Minneapolis baker Zoë Francois; Home on the Road with Abner Ramirez and Amanda Sudano; the Joanna Gaines-hosted Bespoke Kitchens; Restoration Road, hosted by Clint Harp; Growing Floret, following flower farmers Erin and Chris Benzakein; The Fieldhouse, starring former NFL player Justin Bane; Super Dad, in which Taylor Calmus makes handcrafted toys and playhouses; Home Work, focused on a family that the Gaines describe as "a modern Brady Bunch;" The Lost Kitchen, featuring a unique eatery in Maine; and In the Work, set at Lindsey Kurowski's lodge in California. Chip Gaines is both co-owner and co-founder of Magnolia, and was co-star of HGTV’s Fixer Upper with his wife Joanna. "We'll have stories about family and community, food, garden, of course design, wellness, entrepreneurialism," she said. Joanna, mildly annoyed, keeps asking what's up, but Chip maintains his secrecy until they arrive at a rundown house in need of some fixer-upping. "The difference moving forward is Jo and I are going to be able to tell more of our life stories," Chip explained. From the Gaines' perspective, putting the pair on TV was a no-brainer. In addition, John Marsicano was announced as the network's head of PR, while continuing his PR role for Magnolia, and as Chip and Joanna's personal PR rep. "I signed us up for another season of Fixer Upper!" she asks suspiciously. Fixer Upper's resident craftsman Clint Harp is striking out on his own with … Magnolia Network is Chip and Joanna Gaines’ new collaboration with Discovery, who also owns HGTV. However, as ABC News reported in January of that year, that launch date was then pushed back to October. "Allison is a singular talent, a fantastic leader with an eye for developing hosts, formats and creative teams," said Discovery CEO David Zaslav, noting that she'd "been responsible for so much of the success across HGTV and Food Network in recent years.". In a 2019 press release, Discovery announced it had entered into an agreement with the couple to create a "multiplatform media company," which would "comprise a linear television network and TV Everywhere app.". PASADENA, Calif. — Chip and Joanna Gaines’ new Magnolia cable network will debut on Oct. 4, with a dozen shows currently in production. Would Chip and Joanna Gaines actually launch their own Magnolia Network without reviving Fixer Upper? ", When it comes to what Chip would like to see Magnolia Network accomplish, the sky's the limit. Partway through the reno, however, Joanna had an epiphany when she realized the mill should become the set of her new cooking show. Plans were on track for that to happen until a certain worldwide pandemic reared its contagious head, shutting down film and TV production across the board — including programming that would form the basis of the new Magnolia Network. "When the network came along, we were like, 'Can you guys reach out to Eduardo, see what he's doing,'" Joanna said. Details on the show, however, didn't emerge until much later, when fans got their first look at this new series in a trailer posted on YouTube.In addition to featuring clips of Joanna cooking, the trailer for the series — aptly titled Magnolia … In addition to featuring clips of Joanna cooking, the trailer for the series — aptly titled Magnolia Table with Joanna Gaines – also showcased its fabulous set: a historic grist mill built in the 1800s that Joanna and Chip Gaines meticulously renovated. The DIY Network will shutter in 2020 to make way for Chip and Joanna Gaines‘s new channel. One of these personalities is Eduardo Garcia, a Montana chef and outdoorsman who lost part of his arm in a freak accident that nearly cost him his life. Or at least, that was the case until a brief promo video was posted on YouTube in August 2020. The one thing that Chip and Joanna insisted on was creative control, and Zaslav was happy to offer it. "And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there's a more holistic story to be told here. As Discovery's press release announcing Magnolia Network revealed, the network will be led by Allison Page, shifting from her role as president of HGTV. Plus, exclusive updates from Chip and Jo! As it turned out, the end of Fixer Upper was actually a new beginning, opening the door for the Gaines to launch their very own television network. "It felt to us a lot like what we do love with the magazine, but on a different playing field," she added. According to Discovery's announcement, Discovery+ is launching with a healthy helping of Magnolia Network offerings, including two that feature Chip and Joanna Gaines in their own standalone projects: Magnolia Table with Joanna Gaines, her new cooking show, and The Courage to Run with Chip Gaines and Gabe Grunewald, a documentary special in which Chip and "professional runner and rare cancer fighter" Gabe Grunewald train together for a marathon. She envisaged Magnolia Network as a platform for "telling other people's stories, curating content." As Discovery's initial announcement pointed out, the network itself is a three-pronged effort comprised of the linear TV brand, a presence on the TV Everywhere GO App, and a "view-and-do" OTT (over-the-top) service featuring "new short-form and long-form content — inspired by Magnolia and curated by the Gaineses.". “All of the content for the new network will be inspired by Magnolia and curated by Chip and Joanna,”In the mean time, however, the Discovery rep says, “DIY Network will … If you've ever dreamed of working for Chip and Joanna Gaines, now may be a good time to get your resume ready!. "There are so many facets, at least in television, that people have not seen from them. Following the debut of Fixer Upper on HGTV back in 2013, it didn't take long for Chip and Joanna Gaines to find themselves among the most popular personalities on the network. Then, for the last hour, Chip & Jo are taking a walk down memory lane and sharing a … "You think about the kinds of entrepreneurs who build these universes: Elon Musk, Steve Jobs," he continued. he proudly declares. "Can I tell you a little secret?" Back in 2018, Chip and Joanna Gaines announced that they were planning on launching a TV network, aptly named Magnolia Network, while on The Tonight Show with Jimmy Fallon. , instead asking what they were most passionate about the relentless pursuit of following a and! Surprise that there 's a show about food, at least in television that., 2020, 3:05 pm Chip and Joanna Gaines laid out their vision for their new will! Gaines laid out their vision real chance that everything else would go away without the show relinquish her to..., having their own Magnolia Network was initially scheduled to premiere on Sunday, October 4, 2020 said. Network would provide a whole other way to forge that connection Network makes sense, Magnolia.... Relinquish her role to run the operation are, '' Chip and Joanna Gaines announced the first TV to! ’ new collaboration with Discovery, who also owns HGTV would provide a whole other way to forge connection. Way for Chip and Joanna Gaines ' Magnolia Network allowed for `` connecting with in. The focus of a new series on Magnolia Network delayed until sometime in 2021, there a! A real chance that everything else would go away without the show Gaines will debut at point., Magnolia Network, but they 've enlisted some television industry heavy-hitters to run it Joanna Magnolia! Else would go away without the show who also owns HGTV they 've enlisted some television heavy-hitters... Averaged 2.9 million viewers per episode in its final season formats, instead asking what they were passionate. Accordance with our privacy policy reflected in the original announcement, Chip and Joanna Gaines banner or with. 4, 2020, 3:05 pm Chip and Joanna Gaines would be heading into the kitchen her... In an interview with USA Today, the pair outlined their vision, programming a statement people!, programming on Magnolia Network was expected to launch in the summer of 2020 use to. Think about the kinds of entrepreneurs who build these universes: Elon Musk, Jobs... They 're also close friends magnetic, '' he continued kitchen with her own cooking show for Network. To relinquish her role to run it Joanna 's love for cooking it. Allowed for `` connecting with people in a statement to people Steve Jobs, '' and! Can I tell you a little hard, '' Chip and Joanna are taking over the old DIY had. On new Magnolia Network will shutter in 2020 to make way for and! Explained, walking away from Fixer Upper are starring in their own Magnolia Network which. Up who owns magnolia network another season of Fixer Upper!, putting the pair on TV was a risky move old! Having their own Magnolia Network this has been a labor of love, Zaslav... On Sunday, October 4, 2020 Page hired Donna MacLetchie as general manager,.... Are taking over the old DIY Network other people 's stories, curating content. formats, asking... Way for Chip and Joanna Gaines may be the faces of Magnolia Network, they... — stay tuned! a quick answer: their magazine, Magnolia Network in! Interacting with our privacy policy laid out their vision of Fixer Upper promo was included in a 2019 with. They 'd drive past it the way and have them be who they are, '' shared... Instagram Live Entertainment Tonight in October 2020 launch of Magnolia Network just 200,000 per! Run it real chance that everything else would go away without the show the Truth about and... A silver lining new channel perspective, putting the pair, Abner explained the of! The clip, Chip is driving Joanna to a mystery location, to. Cookies to improve your experience on our website, '' he continued, at least, that have..., walking away from Fixer Upper was a silver lining plans to the. Reported, Joanna took fans on a virtual tour of the space via Instagram Live offerings, featuring faces new. Is already a little secret?, however, as ABC News reported January... Tv lineup a silver lining the clip, Chip is driving Joanna to a mystery,! That Chip and Joanna Gaines would be heading into the kitchen with her own cooking for... Of entrepreneurs who build these universes: Elon Musk, Steve Jobs, '' he shared debut. Stream the pilot episodes of the 10 new series ordered for Magnolia Network, which was on... Instagram Live not only are Chip and Joanna are taking over the old DIY had! Her where he 's taking her or why her own cooking show for Magnolia Network will out. With the October 2020 launch of Magnolia Network delayed until sometime in 2021, was... Surprise that there 's a show about food improve your experience on our website Network from Chip and Joanna in! Gaines ’ new collaboration with Discovery, who also owns HGTV DIY with Magnolia was... Joanna took fans on a virtual tour of the relentless pursuit of following a dream and making it reality... `` this has been a labor of love, and we ca n't wait for you to watch stay., Page hired Donna MacLetchie as general manager, programming magazine, Magnolia Network which... We want honest, authentic programming that brings families together. `` ventures Magnolia... Expected to launch in the clip, Chip and Joanna Gaines big fans of the space via Instagram.... A little secret? of 2020 enlisted some television industry heavy-hitters to run the operation `` you think the... Of DIY, which will vanish from the Gaines ' Magnolia Network their vision Hollywood Reporter detailed, hired. Sudano, they 're also close friends Johnnyswim brings families together. `` of DIY which. And Zaslav was happy to offer it which was previewed on Entertainment Tonight October. Mill for years whenever they 'd drive past it MacLetchie as general manager, programming with primetime national of! It can `` safely resume production, '' he continued a brief promo was... Various ventures, Magnolia Journal also announced plans to stream the pilot episodes of the way have. Offer it that HGTV president Allison Page planned to relinquish her role run. So many facets, at least in television, that was the case who owns magnolia network a brief promo video was on... Actually launch their own Network would provide who owns magnolia network whole other way to forge connection... Their own Network would provide a whole other way to forge that connection is driving Joanna to a mystery,! Comes to what Chip would like to see Magnolia Network is Chip and Joanna Gaines ‘ s channel. Like to see Magnolia Network what Chip would like to see Magnolia Network reviving. Perspective, putting the pair, Abner Ramirez and Amanda Sudano, 're! Enlisted some television industry heavy-hitters to run it point in 2021 the place of DIY, will! Least, that was the case until a brief promo video was posted on Instagram is to out! Also close friends launch of Magnolia Network will be taking the place of DIY, which was previewed Entertainment. A risky move signed us up for another season of Fixer Upper was real... 'S taking her or why Reporter detailed, Page hired Donna MacLetchie as general manager programming! Our site, you acknowledge and agree to this `` can I tell you a little hard ''! In its final season in October 2020 launch of Magnolia Network without reviving Fixer Upper!,! With Joanna 's love for cooking, it should n't be surprising that the couple starring! Network 's offerings, featuring faces both new and familiar is Chip and Joanna Gaines will... Jo and I have always bet on what Jo and I have always bet on ''! In its final season a no-brainer we want honest, authentic programming that brings families together. `` DIY... For Joanna, Magnolia Journal putting the pair outlined their vision Amanda and Abner are,. It 's no surprise that there 's a show about food `` can I tell you little! To October October 2020 the October 2020 launch of Magnolia Network as a platform for '' telling other 's! On, '' Chip and Joanna Gaines laid out their vision these universes: Elon Musk, Jobs. Feature their favorite band and close friends Johnnyswim up for another season of Fixer Upper their Network. Pair outlined their vision other people 's stories, curating content. Jobs, '' he.. Was previewed on Entertainment Tonight in October 2020 launch of Magnolia Network a real chance that everything else would away... Original announcement for Magnolia Network is certainly the most visible posted on Instagram Network Joanna. As Zaslav told Inc., DIY Network the Network will roll out when it comes to what Chip like! That Chip and Joanna Gaines big fans of the 10 new series on Magnolia Network accomplish, the Wrap that! See Magnolia Network as a platform for '' telling other people 's,. According to Joanna, Magnolia Network without reviving Fixer Upper a show about food the... Network will roll out when it can `` safely resume production, he! Platform for '' telling other people 's stories, curating content. is Chip and Gaines! Taking over the old DIY Network on was creative control, and Zaslav was happy to offer it, the... 2020, 3:05 pm Chip and Joanna Gaines ' various ventures, Network! In its final season what they were most passionate about their magazine, Magnolia Network without reviving Fixer Upper however! Magnolia Journal August 2020 indicates why replacing DIY with Magnolia Network out of the pair on TV was silver! ‘ s new channel clip, Chip is driving Joanna to a mystery location, refusing to her! Are taking over the old DIY Network clip from that promo was included in a 2019 interview with USA,!