The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. By comparison, this shows just how ‘mobile’ social media is. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. To be precise, Facebook has 2.3 billion ‘active users’. Our World in Data: The rise of social media. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. ... TikTok’s parent and five other social media companies to provide detailed information on how they ... Young World Club. Social media penetration = active users vs. total population. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media.2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. In 2017, less than 2.5 billion people were on social media worldwide. In the article, Aleh Barysevich defines major points for a social media … Please consult our full legal disclaimer. So, how big is social media and how has it evolved today? Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. By 2021, Newcomer TikTok will have joined the 1 billion user club. The Federal Trade Commission’s action announced Monday goes to the heart of the tech industry’s lucrative […] If they do, the age gradient would narrow. The current percentage of people using social media is 49.03% of the world’s total population. As the chart shows, this growth has been driven almost entirely by additional time spent on smartphones and tablets.3, According to a survey from the Pew Research Center, adults aged 18 to 29 in the US are more likely to get news indirectly via social media than directly from print newspapers or news sites; and they also report being online ‘almost constantly’.4. As you can see from the data above, social network usage is different for men and women globally when examining location. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. FILE - This Feb. 25, 2020, file photo shows the icon for TikTok in New York. By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. The social media app shared its list of top 100 videos, creators and trends in America in 2020. December 02, 2019 Go to Our World in Data The current global average gender split of social media users is 55% men versus 45% women. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. The bar chart below shows a ranking of the top social media platforms, year by year. The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. FTC seeks information from social media companies on data collection. datasets available on data.world. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. In this other chart we show the percentage of men and women who use different platforms in the US. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. The other side of the coin of big data on social media is arguably even more vital for businesses. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. Social media sites are used by more than two-thirds of all internet users. This is shown in the chart where we plot the breakdown of social media use by age groups in the US. The data for social media adoption in the US is here. The average penetration rate globally is 49%. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. Social media’s growth in the US is comparable – in speed and to some extent also in reach – to that of most modern communication-enabling technologies, including computers, smartphones and the internet. Perhaps the most notable gap in gender differences is where we look at the use by the platform. The Impact of Social Media on the World of Work. There are 52. social media. (Bubble sizes are proportional to the total number of users of each platform.). Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. Keep an Eye on the Competition. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. Creating profiles on multiple social media platforms in hopes … However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of … The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. There is evidence that in other rich countries people also spend many hours per day online. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. With 2.3 billion users, Facebook is the most popular social media platform today. 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