This feature is quite handy with creating email sequences without extra hassle. The way that different demographics are engaging with your emails is changing, and that should be the basis for how you decide to interact with your subscribers as we enter 2020. 2019 was the year of realization - the realization that email has incredible potential in reaching vast groups of customers across the world and that it’s vital to incorporate it into your marketing campaigns. By opting for simple artwork and easy on the eye colors, your subscribers will appreciate your emails more and will be more likely to click on them again. With the right use of Privacy Policies, you can request your customers to add their location to the apps. In general, all of these things in 2020 still have some space to grow. Accelerated Mobile Pages is a new technology that allows you to include interactive elements into your email body. "Email marketing now offers credible career paths, and as such the modern-day email marketer is looking beyond just learning from their technology but are avidly reading, taking courses and asking questions in forums and sharing knowledge. Email design trends in the coming year will include making specific sections shareable, asking for feedback in the email and creating own icons for pointers. Email design trends and inspiration for 2020 . For most email marketers though, the area where you can make instant improvements to optimize for mobile is in your copy, images and overall design and layout. The image dimensions are small enough to render successfully in the email version. A methodology of testing where the marketer leads the test by forming hypotheses and then uses technology to perform the test, rather than letting the technology lead the test - as was done in days of old. "AI is a clear trend, though often misunderstood. Another huge email design trend in 2020 is interactivity. GDPR did nothing to stop the potential that email marketing has to communicate with your target audience. We’ve already talked about the requirements you need to meet in order for AMP emails to be displayed correctly, but let’s talk more about its advantages. Your pre-send checklist for flawless email campaigns, 6 trends to adapt in your email marketing, Everything you need to know about designing emails for dark mode. Then GDPR. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. This trend is most relevant to brands with relatively varied audiences or many and diverse products (SKUs). Design and Technology - so you can kick off the year strong and be prepared for any challenges. From there, you’ll draw conclusions that can inform and improve your strategy moving forward, allowing you to generate even greater returns from email marketing’s already sky-high ROI. It’s important to keep it fresh and modern. That’s why so many tech companies have great design—users expect to … Success team. Artificial Intelligence, or AI, is a term that seems to scare a lot of marketers, particularly if you’ve spent most of your career in traditional forms of marketing and advertising. Large images often appear correctly on desktop but cause major issues on mobiles with their restricted, and highly varied, viewports. That’s why email design will become even simpler this coming year, stripping busy graphics and walls of text in order to attract consumers. Kath has lived and breathed email marketing for over 20 years. The only downside is that as of now, Gmail App and Gmail Desktop don’t support it. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. And in this article, we will analyze top email marketing trends to follow in 2020. With the shift towards mobile usability and readability, concise copy and clear design are now paramount. Instead, you focus on the specific brand or their CTA in the subject line. Many have been surprised by how email marketing has resisted some sizable external threats - the rise of social media and search and the introduction of GDPR, to name just a couple - in continuing to serve as such a key communication channel for digital marketers. This popular format doesn’t weigh much and it’s all the rage especially with younger subscribers. The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. That means that mobile compatibility is an absolute baseline for successful email campaigns. Users can engage with content better and faster. Keeping up with the latest graphic design trends in your email marketing can be exhausting, especially if you aren’t a designer and have other tasks that take priority. "Unlike social media where you can switch between platforms at a moment’s notice; follow / unfollow, like or unlike with one click, email will remain consistent as a platform that allows one-to-one communication to an inbox that is well established and part of your daily routine, both within business and leisure.". AI for marketing is entering the Gartner hype-cycle for inflated expectations. The ones we've covered last year are still very much up to date and it’s worth taking them into consideration while building your email campaigns. It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Research of this kind, exploring how consumers are surfing the web and purchasing in the digital space, has been the driver behind an array of mobile-focused changes: All of these developments are, quite simply, responses to changes in the way we're using technology and the internet. Isometric illustration. Email marketing; Content marketing; Logo design; Pay per Click; Contact; Search for: Tell us about your project; Email Marketing Blunders to Avoid: 39 Stats & Trends for 2020 [Infographic] Are you struggling to achieve success with your email marketing campaigns? It follows a simple set of rules and commands, so understanding the mechanics actually takes just a few minutes. If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years: new technologies, content, designs, user data, and other real trends – this article is for you. Email Monks share their email design trends for 2020 in this infographic. Fortunately for you, many marketing agencies and email service providers like eSputnik offer support at all stages. Abstract Design. You can clearly see the difference between the two formats. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. "I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. Email marketing technological trends of 2020 According to the newest Radicati report, there are over 3.9 billion email users worldwide. For reviewing the mobile viewing experience, however, rendering is now of even greater importance. With this in mind, as email marketers, you cannot rest on your laurels when it comes to mobile optimization. In other words, it’s a 3D representation of a design, on a 2D surface. There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. Aside from that, the dark mode can look cleaner and less busy. The examples above, courtesy of Reader’s Digest, are exactly the types of copy that will lead to readers switching off midway through an email. by Anna Wybieralska We consume more email on our mobiles than ever, so a simpler design can be more effective as it is easier to scan quickly. Even with some rendering difficulties, using web fonts is a very common practice. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. You can even take it further, monitoring the average time they pick up their coffee, and once in a while, send them a discount 20 minutes before their usual order. Discover the #1 most cost-effective email With a more minimal approach, you can experiment with color schemes, fonts, and graphics - trying more organic options like Today did in their newsletter. As for grabbing attention quickly, Joolz also makes a very important point, tying right back into the argument for simple, mobile-optimized copy. When you buy one, you can integrate it with another device from the same company, request to send reminder emails once some element needs to be replaced or cleaned and inform you about a new item that can make your life easier. In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. These trends continue to hold their dominance from the last year but will be equally impressive in the coming 2020. With this data, you can send out a single email where content blocks populate with a variety of dynamic content depending on the user that you’re sending to. In a recent partner email of ours, you can see how short copy can provide both a cleanly presented email on desktop and an optimized experience for subscribers opening the email on mobile: This report is concisely described in the copy, meaning there is sufficient white space to create an easy reading experience on desktop. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. And then become disappointed because there wasn’t a winner due to the subject lines being too similar. Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’". Superfluous copy is a bugbear of all copywriters. BEE can help support your email marketing in 2019, 2020, and beyond with its large collection of stunning email templates. In some cases), they can set the tone for your email, help some colors appear more saturated or intense and they definitely stand out in an inbox. As a result, you will get more details about your recipients and further personalize the emails you send. That’s why we've gathered 4 important marketing trends that will be essential for your campaigns throughout 2020. One thing is clear: email marketing is here to stay, which is further highlighted by Email Monday's 'The Future of Email Marketing'. "Email will still remain one of the best ways to communicate with those that want to hear from you. It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers The latter providing the best in personalization. Go bold and go simple Monochrome is so in right now. Don’t jump between three subjects within a single email, but instead, focus on one main topic. The results (and rewards) to be obtained from A/B testing are entirely defined by your starting point. The intelligent part comes from how AI systems learn from past behaviours to shape future actions. 01. If you’re getting by on limited resources though, then you can start improving the returns you achieve from email marketing through the simple process of simplification. It could be that we, as recipients, got so used to seeing emails as they usually are, but dark designs just seem more appealing and eye-catching than the classic ones. This means that over half of the world’s population is currently using email. work with them. The manual process of segmenting recipients, using data that's usually collected during the signup process, is already being replaced by software that’s more efficient and more intelligent than humans. Your sign-up process provides you with plenty of user data that allows you to segment them by interest, location, or demographic. You feel that you ‘should’ run an A/B Split test and so go to your technology, select to run a subject line test and out of thin air and with no research or hypothesis, throw together two subject lines to test. By going bold and removing all the unnecessary fluff, you will stand out among your competitors. Testing has always been an indispensable step in the sending process. That’s why, with the start of a new decade, automation will improve. As technological innovation continues to reshape email marketing, it’s reassuring to know that there’s plenty you can do at every level of your strategy to improve results. As per Litmus research, over 43% of all emails sent through 2019 were opened on smartphones or tablets. This strategy is becoming popular across the board in design, and not only in emails. Then, you can send an email or notification to their phone once they are close to one of your cafes. Which is good news as getting segmentation right has never been easy enough for email marketers.". "Another key reason is to do with education of email marketers... or lack thereof. This tactic can increase engagement and improve loyalty and brand awareness. Beware of overstated claims of “it does all the work for you, you’ll get brilliant results without effort”! Instead, they will be able to make all necessary actions directly through their inbox. This year the following design trends in marketing are sure to get noticed: 3D Logos Having seen first-hand the benefits that GDPR has brought to email marketing across the EU, we are certain that this wave of data privacy laws across North America will only improve the returns we can all achieve as email marketers. You can save this one for the blog and link the article instead. It’s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months – and with it, inbound marketing tactics by savvy e-commerce marketers have ….. Resist the need to put more pictures and include extensive paragraphs about your new feature. Media is being consumed in ways that we could never have envisaged back at the inception of email. Learn about Elastic Email products and how to Email has always been one of those channels that marketers seem to ‘fall into’ on their way to doing something else, and as such historically most email marketers have learned all they know from their own experience – picking up things as they go on. Check out our new Email Verification Service now in BETA and available for everyone. And with email marketing gaining some serious reputation over the years, we are flooded with many different ways and trends to improve it to make it even better. Managing legal compliance will be a major focus for American companies, many of which have been unaffected by CASL and GDPR.". For those who want to integrate email into the More segments and more dynamic segmentation is the future of targeting.". Do a test and put yourself in your subscribers' shoes. We have six beautiful visual inspirations that are worth implementing in your email design and four major technological trends that will have a massive impact on the email in the coming years. But which visual design trends will shape the look of emails in the 2020s? You can use them to highlight an important part of your email as they definitely stand out. Do you really need to include all of the information at this stage or could you save some for the next step of the journey? By incorporating A.I. The majority of research carried out into email open rates has now concluded that mobile is providing a greater number of email opens than desktop, mirroring mobile shifts across the digital marketing spectrum. Big data underpins AI's development, and it will continue to have a huge role to play going into 2020. Email to send their emails. More and more people have decided to switch their app settings to dramatically change the look. It’s a perfect solution if you want your emails to stand out, but you don’t necessarily have a lot of time to produce a complete 3D render. APNG is clearer, smoother and prettier, and it will also look way better with darker email designs. "The main email applications are copy writing and dynamic content selection. The reason for this is simple: Most popular email platforms don’t actually support embedded video. Now that emails can be viewed across so many different devices, however, you should be taking the time to guarantee that your emails are rendering across every device type. 65% of respondents said that in the past 12 months they had used email to communicate with organizations, putting email head and shoulders above the rest. It’s not scalable enough to successfully perform a one-customer experience as we are usually promised to have. So you’ve made the decision to make your website accessible for people with disabilities. Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements. Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for … With roughly 250 million smart speakers to be installed worldwide by 2020, smart email marketers are already designing with accessibility at the forefront. They are also more inclined to give their opinions if they don’t need to leave their inbox. It’s just a tool – albeit a better tool for targeting than the last set of smart tools. As beautiful as it is, the concept might be still a little far-fetched. Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. Want to know the latest email design trends to incorporate into your email campaigns? More email service providers are offering this functionality, which optimizes the send times of emails to individual subscribers based on their historical open patterns. Here’s what … You definitely should take them under consideration, but keep in mind that trends shift from one to another. Email Monks share their email design trends for 2020 in this infographic. A good example is made by Arte Creative below. By continuing The team from Uplers Email share their email design trends for 2020 in this infographic. Some of the trends we’ve talked about today may take a bit longer to come to life or change completely depending on science, psychology and human behavior. For 2020, we’ll see design trends that bring together the past and future fearlessly! While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond. "As intelligence enables scalable right content, right send patterns, for individuals, the value and need for traditional segmentation diminishes. Outside of work, he enjoys keeping fit by running and going to the gym, and he spends his weekends sampling the finest beers in Leeds. We’ve carefully picked the 10 most promising 2020 email marketing trends divided by two main categories. There is no denying that email is the number one choice as a marketing channel among marketers. AI should be seen as the solution to a large number of your processes, rather than another terrifying technological advance to get your head around! It prohibits discrimination against people with disabilities and if you’re operating in ….. How can you expect to compete to acquire and retain customers if you don’t invest in marketing? For those who want to send Unlimited We have collated the best of these worlds to present the top email design trends that you can look forward to in 2020. Email Marketing Design Trends to Revamp Your Email Strategy in 2020 January 22, 2020 Email , GetResponse , Marketing Leave a comment 35 Views If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. Hopefully, we will soon see it implemented within Google's inbox. Given the returns we receive from email, the trust it allows you to build between existing and potential customers and the ways in which it is set to develop into the next decade, it's a channel that you should certainly feel confident investing in. But if you can start to look at “data-driven marketing” from a “customer-driven marketing” perspective, you can start to think how your customers think and create experiences that they will engage with. The World Health Organization estimates that about 1.3 billion people live with visual impairments, 36 million of which are considered blind. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including the following: 1. "Personalization in all of its forms will continue to grow, but the personalization of send time will be one of the fastest growing forms. Visit www.joolzjoseph.com for more information. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. There is, however, a lot of room for improvement in the ways that many of us are using this form of testing. And just as 2019 was an era of simple graphics, this year we will see a lot more … current activity and to track website usage to provide you with the best experience possible. The industry is ever-evolving and the competition can be fierce. 2020 will see a shift away from photography towards illustrations. “When testing emails now, it is important to test on a mobile and really put yourself in your recipient's shoes – they’ll probably be glancing through things on their phone with very little time to truly read it, unless something grabs their attention quickly! What's more, this year's DMA Email Benchmarking Report highlighted how email marketing has been reinvigorated following the introduction of the EU's General Data Protection Regulation (GDPR). However, with the start of a new decade, the techniques you’ve been using so far might not have the initial impact you’d been hoping for. Emma Email. Trends that dominated designs in 2019 will still be popular in the coming year. Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. Now, brands have to adapt to the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1—as well as the Nevada Privacy Law and what looks like a wave of other state-level privacy laws in the US. Let’s be honest – we’ve all been there. Now, it’s time to take things one step further. Furthermore, don’t end your “declutter” on the visual aspect of the email. Concise copy means the first CTA is seen early, on the second fold, so the recipient doesn’t have to scroll through fold-after-fold of heavy copy before they reach a CTA button (copy that could be held back and used on the landing page instead). Learn more about tools that email marketers By using these templates, you can easily incorporate all of the top email design trends in 2020 — from videos to user-generated content to feedback and more. Do not fear “the robots” - AI is here to push the boundaries of what we, as digital marketers, can achieve in terms of matching individual users to digital experiences that have been perfectly tailored to them. Sign up now and join them for free! Outside the world of marketing, things are increasingly unpredictable. This kind of design enables organisations to deliver timely, fresh and punchy content on a frequent basis. As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. With that being said, emails should be short, straight to the point and clear to understand. They constantly evolve based on consumers' and marketers' needs. Building on her previous comment, Joolz adds: “With recipients leading increasingly busy lives and a tendency to read emails on the go, there is a trend towards simpler email design, often minimalistic in style. As Chad S. White explains, the EU’s milestone data privacy law is really just the start for creating an email marketing arena that’s centred around privacy, compliance and subscribers' trust: "First, there was CASL (Canada’s Anti-Spam Legislation). Email is no longer a set of words with a nice picture attached to it in order to attract attention. Log in and. "To tell the truth, it’s not so much a prediction as reporting what I am currently seeing….and in my opinion it’s way overdue. If you're a company communicating with both B2B and B2C subscribers, for example, dynamic content allows you to populate parts of newsletters or promotional emails with content that is specific to the subscriber's interests or sector. It’s definitely a good idea to think about implementing this trend in your new product campaign. AMP is easy to test and has quite extensive documentation on its page. But keeping up with new design trends is the easiest way to signal to your audience that you’re a modern, innovative, forward-thinking company. You might want to check their website and see which opportunities you can get. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. With this trend consistently going up, it’s important to always optimize emails accordingly. The biggest validation of this fact is how email design trends continue to … It doesn’t even need to be that advanced, to work its magic. Another example would be an electronics store where you can buy integrated home devices along with phones, computers, and software. But in 2020, we may see an evolution of modern typography. Are you looking for ways to improve your email marketing strategy in 2020? It strives not only to replace the traditional (and somewhat arduous) segmentation processes currently in action but to completely transform the levels of relevancy that we, as marketers, are capable of providing to consumers. But, what would you say if I told you that there is something even better ahead? At the same time is less personalized and can create issues for designated teams, especially in bigger organizations. In 2020, the cross-channel concept may evolve to cover not only social media and email but also various other apps that track customer behavior - for example, geolocation. He does this through building marketing strategies that allow marketers to add value to If this starting point is well thought out and you know the end goal that you seek to reach, you are more likely to design an A/B test that will drive higher levels of engagement. 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