- 2 days 22 hours ago, By There’s such an overt emphasis on endurance, speed and accuracy. Harry’s, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. I’ve been seeing a lot about Billie and Flamingo, two new subscriptions for women’s razors. After discovering they had plenty of female users, Harry’s decided to design razors specifically for women too, and thus Flamingo was born hatched. 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Flamingo is hosting a “campaign headquarters” experiential site on Canal Street in New York from Oct. 23 through 27 that will include events such as a visiting gynecologist answering questions. With a free Commarts account, you can enjoy 50% more free content, Get a subscription and have unlimited access. Flamingo, Billie, and Fur want to give you permission to grow out your pubes. Flamingo starter kit is $9.99 and available in store or online at Target. Flamingo, which sells razors and body-hair care products for women, is clearly having some fun with its new campaign, debuting this week. I find this razor tugs more at my skin vs Billie razors (more on that later) but the shave is good. And this month, Thinx, a women’s underwear brand that absorbs moisture including menstruation blood, had issues airing the original version of a commercial that imagined a world in which men have periods because one man sported a tampon string. A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. Flamingo is the first brand to come out of Harry's in-house ... Flamingo’s razors are designed with ergonomic handles to help women navigate body parts while shaving in ... ad. Add to Bag. “Jewelry” demonstrates the amazing female hockey players making an impact on the game at all levels. Billie starter kit is $9 + free shipping. The “Mons Mist” is a skin conditioning spray that works for both hair and shaved skin. The Flamingo Razor for women is designed to glide over your body for a smooth comfortable shave. We started Flamingo because we thought it was time we got some honestly good products to deal with our armpits, mustaches, toes, and every hair in between. Flamingo also sells razors, lotions and wax kits. Flamingo, which launches Tuesday, Oct. 16, is … Walmart now has its own women’s razor brand called Joy, which it created exclusively with Gillette. Sayings include “I’m with hair” and “For the greater pubic good.” The work will also appear in a paid ad in the New York Times on Tuesday, and in out-of-home ads around New York City. By Challenges: Our imagery needed to speak to performance as much as our words; we can describe the razor as a powerful tool, but unless we’re able to show that—through immense attention to the features and details—our point gets diluted. Report Save. It looks badass. Now men's razor brand Harry's is following suit in a big way. We leveraged 95 years of German blade-making expertise to create a precision 5-blade cartridge designed for a very smooth shave. Expertly engineered and thoughtfully designed, the Flamingo Razor features a weighted, ergonomic handle and a flexible hinge with rounded edges for all the places you shave. Ann-Christine Diaz Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards. “It’s really all about bringing levity and this conversation out into the open in a way that doesn’t feel intimidating or hush-hush.”. Are you a print subscriber? The shave set includes a razor, extra blade, the shave gel, and a moisturizing white willowbark-based lotion, along with a shower hanger that suctions to the shower wall and keeps your razor … Visual influences: We drew a lot of inspiration from iconic sports car ads from the 1970s. Do you want to get rid of that use and throw razors that can only be used once to shave and want to buy a type of razor that lasts for a long time? >> You also may be one of them who wants a razor which will be running for a long time. Created with Sketch. ... Over the summer, direct-to-consumer razor brand Billie launched an ad … The brand also found that women’s razors, on average, cost 13 percent more. and gives you a close, smooth shave.” Already a subscriber or have a Commarts account. Flamingo’s ad delivered me to a pretty website, promising a razor designed for a woman: “Why shouldn’t our razor blades be made to the same standards as men’s?” Tell me more, Flamingo. Adrianne Pasquarelli Flamingo's razors. Favorite details: The concept of “Quality Equality.” Equal products for an equal price—it shouldn’t be a revolutionary idea, and we shouldn’t still be talking about it, but here we are. Hotdeals will focus on the latest ads by checking the flamingo.shop regularly. The Flamingo Razor is as beautiful as it is functional. *) I’m a current Dollar Shave Club member, and I’m a little curious if I’m missing out on anything not using a shaving club that specifically makes razors for women. Will Bruce Springsteen be in Jeep’s Super Bowl ad? While the women’s shaving industry had been relatively bare, recent years have seen the field grow more crowded. 360i and Elastic teamed up together to recreate the opening sequence of tv show Game of Thrones—with the help of Oreos. 1. share. I’d given up my Dollar Shave Club razor subscription a year ago and had been relying on crappy disposable razors since. The new campaign is also heralding a new product Flamingo is adding to its lineup. Now, with the Target roll-out, those wax strips, Flamingo’s pastel-hued razors and its shave gel products will get 4 feet of custom shelving … In this Thursday, Oct. 11, 2018, photo razors from Harry's new shaving and body care brand Flamingo are displayed in New York. They get that I need to be able to pick up new blades at the store near my house, not let them pile up under my sink. The images do not show any actual razors, and it’s the company’s first ad to show pubic hair. Hi, Hello! But Flamingo isn’t concerned about potential censorship. I couldn’t log into Instagram or Facebook at the beginning of the year without seeing their ads… but their marketing worked. Reasoning: Women believe men’s razors are better because they’re marketed like performance tools, not fashion accessories. Also feel the need to point out that this isn't an ad. The blades are spaced perfectly to ensure … While the brand felt confident its product—a razor with a weighted, ergonomic handle and German engineered steel blades—spoke for itself in terms of quality, Flamingo wanted to create a campaign that reinforced its intentions. The latter launched Flamingo, its female-centric razor brand, ... Billie co-founder and former ad exec Georgina Gooley told Glamour that the company’s goal … Is Flamingo Razor Legit (Nov 2020) Exlore the Reviews. It offers realistic portrayals of body hair in its ads and images, and it donates 1% of all revenue to women's causes around the world. (*Shakes fist at Instagram ads. Yet while these campaigns certainly generate buzz by consumers and the media, they’re getting more intense scrutiny by digital platforms and TV networks for their norm-challenging content. Flamingo is an offshoot/sister company of Harry’s, which is a popular men’s shaving subscription. “We leveraged 95 years of German blade-making expertise to create a custom blade cartridge that works for your body (hello, knees!) Responses by JOAN Creative Background: Flamingo, a women’s body care brand that launched in late 2018, found that 40 percent of women believe men’s razors are better. “We understand your personal care routine is just that—it’s personal,” she says. When you first order anything from Flamingo, you have so many options: You can purchase just the razor, just the blades, just the shave gel, or you can get the whole kit and caboodle. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. This article is for you. You may unsubscribe at any time. Bottom line: Flamingo is a quality razor with an innovative design. Featuring two precise and durable five-blade cartridges, this razor is a much needed grooming tool. The direct-to-consumer brand was founded a year ago as a female-focused offshoot of Harry’s, the popular men’s razor company that owns its own factory for ultimate supply-chain control. Taro & Rose Gold. (Dollar Shave Club was designed with men in mind, though anyone can use their … T-Mobile claims its ad was banned from the Super Bowl, Droga5 Global Chief Creative Officer Neil Heymann to start new venture with Publicis, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Experts expect these campaigns to continue as the conversation around women’s bodies becomes less taboo. Flamingo- The flamingo set comes with a regular suction cup holder. Schick Hydro Silk Razor for Women, Includes 1 Razor Handle and 2 Moisturizing Razor Blade Refills 4.7 out of 5 stars 1,726 $7.00 $ 7 . Anything new: Between our decades of experience in commercial product photography, this was the first time that our production team treated a product designed for women in this way. I've used Venus razors for years and am just looking for a quality razor that doesn't have the $20+ cost of replacing blades like Venus does. The OOH ads for this women’s body care brand draw inspiration from sports car ads to emphasize the brazen confidence of its new razors. Suitable for all Hair Types. price comparison . I bought both! Found that the product has 5 blades, which gives a clean shave to all your sensitive areas, ... ads, other embedded contents are termed as non-necessary cookies. Just in time for election season, the New York-based brand is promoting “The Bush 2020,” which it describes as a “grow choice movement.” In order to encourage women to feel more comfortable about their body hair routines, the brand is trying to be as direct as possible, according to Allie Melnick, general manager of Flamingo. Description. A razor designed for quality, priced for equality—Quality Equality. American-made blades, encased in charcoal shave soap, delivered to your door every 1, 2 or 3 months. With five blades, the Flamingo Razor has been expertly engineered and thoughtfully designed for all the places you shave. Neenah partnered with twelve designers to create elegant, eclectic greeting cards that showcase the importance of paper consideration. BUT, I just tried out their razor and shaving cream for this post, so let’s look at those specifically: The Flamingo razor blade has 5 blades. Quality Guaranteed. It has a flexible hinge that glides over corners and curves, and also includes a shower hook. Select a Handle Color. Flamingo Razor Reviews are collected clearly to understand more about the product and its effectiveness. Photo: Courtesy of Flamingo Flamingo is the latest addition to a small but growing number of body hair-care brands aimed at … And we love it. Background: Flamingo, a women’s body care brand that launched in late 2018, found that 40 percent of women believe men’s razors are better. - 20 hours 20 min ago. Their products start at $10 for a wax kit, $16 for a shave kit, or $24 for both. I tried the Flamingo razor set and … Cruelty Free. “For way too long have been stigmatized and shamed and now we’re bringing them into the open.”. Sorry for the truth that it does not contain ads and policies. “We’re definitely going in the right direction for change because we’re normalizing these aspects of women’s lives that are true for every single woman on the planet,” said Katie Keating, co-founder and co-chief creative officer of Fancy, a creative agency, in an interview earlier this month. At first it fell down every time I placed the razor in the holder, then I finally got it to stick for a couple days thinking I had won the war against this demon suction cup, and this morning I noticed it was all fallen in the bottom of my shower again. Close Try Again. Their razor has an ergonomic handle that comes in … This razor is good quality very sturdy handle, the blades are the quality people expect from harry’s, the flexibility of the blade is better than other razors I’ve tried in the past which is great for shaving the legs and the colors are very girl pleasing, it also comes with a … Flamingo worked with graphic designer Paula Scher on the graphic identity, which will appear on swag such as bumper stickers, posters and pins. We took cues from iconic masculine marketing—sports cars and power tools—to represent Flamingo’s razor like the performance tool that it is. Earlier this year, Billie was not able to advertise an ad on Facebook because the spot highlighted a body part, Billie’s executives say. Cult-favorite razor brand Flamingo has read our minds and just launched an at-home pubic hair waxing kit.. For many people, pubic hair is not fun to deal with. It’s also running an 800 phone number for questions and a campaign microsite. $9/shipment with Free Shipping. “We’re confident that what we’re saying is important to go out there—we got the green light from the New York Times and we’ll see what else happens,” says Melnick. I decided to put the Billie razor to the test and compare it to the Flamingo, which I see every time I’m at Target or shopping their website. 00 ($7.00/Count) $11.99 $11.99 Read the reviews for new subscription razors, like Billie and Flamingo, as well as staples from Schick and Venus, to see which really are the best razors for women. Hair removal has never been this easy! “With the launch of this product, we had the wacky idea that turned into a real idea of The Bush 2020,” says Melnick. We found an incredible photographer, Robin Broadbent, who has a lot of experience working with Apple and brought a deep level of expertise to the project. These are all attributes of Flamingo’s products, so it was fun to figure out how to speak with brazen confidence. Click on an image to view more from each project. Billie, a direct-to-consumer brand that sells razors, was founded two years ago—the brand has had its own share of provocative campaigns that communicate the power of choice when it comes to body hair. Made from quality Swedish steel, Flamingo’s razor has a flexible blade and handle that makes tackling hard to reach areas, such as the bikini line, a … I’m sure you’ve been inundated with ads from Billie and Flamingo razors. Free shipping for orders over $15. Activate your account. You've done the dip-powder nail kit.You've nailed the at-home spa day.Maybe you've even tried dyeing your own hair.But now that bikini season is upon us, it's time to think about your down-there situation. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. “Everyone has unique choices and preferences—no one or two women’s routines are the same, and we really want to be that brand that can support that personal choice, that personal experience.”. Flamingo, which sells razors and body-hair care products for women, is clearly having some fun with its new campaign, debuting this week. Any Flamingo ads are available at present? It would be nice except it won’t flipping stay stuck. ©2021 Coyne & Blanchard, Inc. All rights Reserved. We’re Billie, a female-first shave and body brand delivering premium quality razors and body care products at half the price. After trying both razors, it feels like Flamingo understands how women live, not just how to create a social media ad campaign that will convince them to buy. You are able to sign up for our newsletter to get the latest Flamingo ads information. 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